Ecommerce Website Design 101

by Brad Welch
ecommerce website design company

The ecommerce website design company push has already started as more businesses and customers are using online retailers to complete their transactions. Walmart’s internet sales rose by 97% in 2020. Sales and earnings growth at Amazon increased 40% in Q2. The surge in customer interest in online shopping benefits businesses of all sizes. Ecommerce sales for smaller stores, such Howards Storage World and B-Wear Sportswear, are increasing by double and even triple digits over the prior year.

 

What is Necessary to Create an Eye-Catching (and High-Performance) Ecommerce Website?

 

You need an ecommerce platform in order to establish the greatest ecommerce store, regardless of the kind of ecommerce site you intend to build.

 

There are three different categories of e-commerce platforms available today:

-Open-source.

-SaaS.

-Headless commerce.

 

You get a toolbox from each of them to develop an online store, including website builders, checkout pages, payment gateway integrations, and more. The tiers of: are where those ecommerce platforms diverge.

 

-Customization.

-Performance.

-In-built feature set.

-Flexibility.

 

SaaS systems provide a ready-to-use e-commerce store creation environment. A drag-and-drop visual editor can help you build a business in a few hours, but the trade-off is that you have limited customization options and can’t add new features.

 

Open source platforms are similar to a white canvas that can be transformed into any type of ecommerce website with enough time and effort. However, since you are starting from scratch, you must keep a designer and a programmer on call.

What Is Ecommerce with Examples | Ecommerce or E-commerce

With a strong commerce engine on the backend, headless commerce solutions are designed with flexibility in mind, enabling you to create unique shopping experiences anywhere. With headless commerce, you can switch your platform at any time because the frontend and backend are isolated, unlike other e-commerce solutions. A more intricate process does, however, necessitate more systems.

 

You have a choice of:

 

-Open SaaS platforms and headless commerce, like BigCommerce.

-SaaS platforms like Shopify do offer headless commerce, but they do it with strict API call per second restrictions.

-SaaS website builders, such as Wix and Squarespace.

-Open-source platforms like WooCommerce, which is actually an e-commerce plugin, and Magento, which lack a native theme editor.

 

These ecommerce solutions won’t restrict your ability to design stunning and distinctive websites, and you won’t need to develop the essential commerce features from scratch.

 

Responsive for mobile.

An e-commerce website’s success depends on its ability to respond to mobile devices. More than 46% of consumers indicate that they abandon websites that aren’t mobile-friendly when they use their cellphones to complete their whole purchasing process (from research to buy). Without any design limitations, a responsive ecommerce platform can guarantee that site visitors using all different types of devices have an excellent experience.

 

Possibilities for Customization

Your brand will be forced to fit into the same mould as hundreds of other companies if your ecommerce platform does not offer customization options and lovely ready-to-use templates.

 

Easy-to-use web navigation.

All of the UI components that users can use to access particular information on your website are together referred to as navigation. These include the footers, filters, product category pages, and top navigation menus. Let’s say an e-commerce platform limits your capacity to design unique navigation routes. If that happens, you’ll have a beautiful but unusable website that few visitors will want to use, and your conversion rate will decrease as a result.

 

Delivers an engaging user experience.

UX is essential for making sure your website is not just functional but also intuitive, trustworthy, user-friendly, and simple to browse. These elements make using the site more enjoyable and surfing the site a more pleasant experience.

 

Consider increased conversions, repeat business, raving reviews, and recommendations from friends and family. These are important and could mean the difference between a company’s growth and downfall.

 

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